Every business starts with an identity, and that identity is your trademark. It’s not just a logo or a catchy name — it’s your company’s birth certificate in the marketplace. So, when should you protect it? The answer is: right from the start.

1. Why Is a Trademark Considered a Business Birth Certificate?
– It’s the first thing customers see and interact with.
– It appears on all your marketing materials — from business cards to your website.
– It gives your business a unique personality that’s hard to replicate.

2. Why Protect It from Day One?
– New businesses are often vulnerable to copying or brand theft.
– Delaying registration gives competitors an opportunity to exploit your name or logo.
– Early registration grants you legal priority in case of any dispute.

3. Protection Is a Necessity, Not a Luxury
– Even small startups need a clear, legally protected identity.
– Trademark registration builds trust with clients and investors.

4. When Should You Register?
– As soon as you finalize a unique name and logo.
– Before launching any marketing or promotional activities.
– Ideally, in parallel with company formation procedures.

Conclusion:
Just like no person is born without a birth certificate, no brand should go to market without a registered trademark. It protects your idea and grows with your business. Don’t wait — secure your identity from day one.