Your business name and trademark are the face of your brand. Choosing them wisely not only strengthens your identity but also helps you stay memorable and competitive. In this article, we share practical steps and expert tips for selecting a strong, legally protectable name and trademark.

1. Know Your Target Audience
– The name should reflect your industry and appeal to your specific audience.
– For example, a catchy name for a tech company won’t suit a law firm or fashion brand.

2. Keep It Simple and Memorable
– Short names are easier to remember and share.
– Avoid complex or hard-to-pronounce words unless necessary.

3. Make Sure It’s Unique
– Avoid overused or generic names.
– Check availability on search engines and social media platforms.

4. Ensure It Can Be Registered
– Verify the name is not already in use through the commercial registry.
– Confirm it can be registered as a trademark with the Intellectual Property Authority.

5. Align It with Your Brand Vision
– Choose a name that communicates your values, message, or business focus.
– Strong brands often tie their names to their mission or story.

6. Test It Before Finalizing
– Ask for feedback on how clear and pronounceable it is.
– Make sure it doesn’t have negative meanings in other languages or dialects.

Conclusion:
Your name and trademark are not just formalities — they’re foundational elements of your brand identity. Invest the time and research to choose wisely, because this is your first step in successful marketing and legal protection.